True or false? It’s harder than ever before to get your content noticed. True.
The competition is stiff. Over 2 million blog posts are published every day on the Internet. And, according to one study by Content Marketing Institute, over 70% of businesses had created more content in 2015 compared to 2014.
So, how can you stand above the noise? The folks at BuzzSumo analyzed over 50 million posts last year and found that the best performing ones are “how to” articles. Why do they work? And how do they work? Here’s what 1.6m “how to” posts can teach about … more
Look, getting traffic is not that hard. If you have a marketing budget, you can invest in ads and attract as many people as you want.
But, do you know what’s incredibly difficult? Making your traffic stick. If your visitors leave your website without taking action, than all your efforts … more
So you have this great product, your mom loves it, your friends likes it, and hey, even a group of people you don’t know like it.
You’ve spread the word about it through social media, you’ve started a blog, and you create content regularly. You’ve even taken the steps to … more
During the Middle East Banking Innovation Summit 2015, organized by Expotrade Global in Dubai on 14-15 Sep 2015, the speakers presented their views about different aspects of innovation, and how is banking industry taking the path of innovation. The question, How much/what kind of innovation is … more
India is at a cusp of a unique phenomenon. On the one hand the number of students graduating from the mushrooming Technology & Engineering colleges is growing exponentially. On the other hand the quality of these budding ‘engineers’ is getting questioned all around. The vision of why one wants to … more
This may sound silly to many of us but very often we tend to ignore this very basic aspect of our daily business or even personal emails. Email threads are identified by the subject line and then of course by the content therein. But over time the focus changes and … more
“He who wants the pearls has to dive into the sea” ~ Kurdish Proverb
Information is exploding, growing exponentially with every passing day. It’s a complete onslaught of media, newer TV channels, and more radio stations, ever increasing social media sites, more and more apps demanding our attention. Add onto … more
arroWebs has been advocating that the web must be mobile ready. As we see ourselves and people around, it doesn’t take long to realise that web is consumed more on handhelds than on desktop computers. But many businesses that build their sites are inclined to review and approve what they … more
Most users start looking for things on the internet at Google. That’s what we all believe in and we are in for a surprise. The recent update on Firefox browser has the default search engine pointing to Yahoo and not to Google. And this is seemingly happening only in Windows … more
Many situations necessitate transferring an app to a different account. Takeovers, Mergers or Handovers to name a few. It used to be a nightmare at one point but staring June 2013, Apple made it possible for developers to transfer the ownership of iOS apps. This news has brought with an … more