Search Engine Optimization – SEO

Gone are the days when Search Engine Optimization was a special trick to figure out the formula to make a page achieve that coveted top spot. In the past, these tricks were learned and the search engine providers had to come  up with a new formula.   This cycle would just  repeat until about 2012 when the whole market got turned upside down.   Many folks realized there was no easy way around it.  Search Engine Optimization (SEO) is a complex and intricate subject moving at an incredible rate at which the search technologies are ever evolving.  Businesses are learning to be adaptive to change for the fear of outdated original business strategies

Our philosophy is driven by a simple concept.

Do what makes sense and be proactive

Search engine providers care about one thing – Relevance.   They want to give the best possible pages as an answer for what a user searches.   It will show up if it’s worth it.  Shortcuts or tricks will always end up hurting a website in the end.

Needless to say that the presentation of any page is important and to ensure the page aligns with expected protocols.  At arroWebs, we approach our SEO strategy for each client from a true consulting mind set.  We realize that every business is unique and has specific goals.  We work with our clients to help identify these goals and come up with a tailored plan that can involve several different strategies.   These strategies can include any of the following: